Strategy & Communications

We navigate the complex world of marketing strategy and communication to ensure that our messaging finds the right audience, is shared widely, and represents the school in the best possible light.

  1. We conduct research and analysis to better understand target audiences, their needs, and their behaviors to inform our strategies.

  2. We develop comprehensive marketing and communication plans that align with the law school's goals and objectives. This can include developing messaging, creating a content calendar, and identifying key performance indicators (KPIs) to measure success.

  3. We create and distribute content across various channels, including social media, email, and the website. This can include writing copy, designing graphics, and creating videos.

  4. We measure and evaluate outcomes to refine and improve our strategies.

To submit a project request please contact us at comms@law.umaryland.edu. Please be as thorough as possible when describing the scope of work regarding your project. Remember to submit requests as early as possible as large projects require time and planning as well as a number of conversations depending on the complexity of the job.